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Donatella Versace

Donatella Versace, Gianni's younger sister, was born in Reggio Calabria, Italy, in 1959. While earning her degree in Languages at the University of Florence, she assisted Gianni by supervising photographic campaigns that were instrumental in defining Versace's signature advertising style. 

From the start of his career, Gianni consulted his sister in his most important decisions, and Donatella's bravura and dedication made her integral to Versace as the company grew. She began designing accessories, and in 1993 proceeded to create the children's line, Versace Young. Donatella was subsequently named Head Designer for Versus - a cutting-edge brand aimed at fashion pioneers. 

Just as Gianni's passion for theater, opera and ballet was embodied in his designs, Donatella has embraced and extended Versace's tie to the arts through her love of contemporary music. As the brand has evolved, Sting, Madonna, Bon Jovi and Courtney Love have all represented Versace in notable advertising campaigns. Donatella has guided the brand into the new millennium, meshing heritage and innovation to keep Versace distinctly subversive yet indisputably elegant. 

Today, Donatella is Vice-Chairman of the Versace Group as well as the Style & Image Director. She leads the company's creative choices, trends and communication.

 

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